Vertical Drop Down CSS Menu Css3Menu.com

June 14, 2016
 

PBAA, IPDA Agree to Merge into Magazines and Books at Retail Association (MBR)

The members and boards of directors of the Periodical and Book Association of America (PBAA) and the International Periodical Distributors Association (IPDA) have approved a plan to merge the organizations.

The name of the new, combined organization, headquartered in New York City, is the Magazines and Books at Retail  Association (MBR).

The official announcement was made today during the annual Magazines at Retail conference, being held June 13-15 in Greenwich, Conn.

As a merged entity, the two trade organizations, which already share a number of members and associate members, will encompass magazine and book publishers, national distributors, wholesalers and retailers.

In a letter to members of both trade groups leading up to the merger, Jay Felts and Will Michalopoulos, who were respectively the chairmen of the boards of IPDA and PBAA, stated: "Representing the boards of each organization, it is our promise that the new association will deliver focused, effective programs and services to all members, irrespective of size, and drive solutions to address today’s industry dynamics in a manner that meets the speed of change. Together, all members of our supply channel will offer a fresh and strengthened voice for the industry--an industry association for our future."

Tom Cox, VP, Mass & Distributor Sales, Penguin Random House, has been elected Chairman of the new organization, as well as a board member. MBR’s other elected board members are Felts, who is President of Comag Marketing Group; Robert A. Castardi, advisor to the board, Curtis Circulation Company; Rich Jacobsen, President and CEO, Time Inc. Retail; Bruce Sherbow, SVP, Penny Publications; and John MacKethan, VP, Circulation Director, National Geographic Magazine and Publisher, National Geographic History. Jose Cancio continues as Associate Director.

“IPDA and PBAA have always worked closely together. The merger will allow us to focus our efforts, resources and voices; strengthen our programs; and accomplish all of this in a more efficient manner,” said Jerry Lynch, who will transition from President of IPDA to President of MBR.

Rich Alleger, former executive director of PBAA, who will assume new capacities within MBR, said: “The PBAA board, primarily elected by members, worked consistently with the IPDA board to arrive at the right structure. I'd like to thank them for their guidance.”

 

 
Subscribe
IPDA Daily Publishing & Retail News
 
Original Articles
 
2018 Retail Conference
  MBR 2018 Wrap-Up
 
  Magazine, Book Shopper Research Lays Groundwork
 
  Common-Sense Lessons for Today’s Print Media
 
  Channel Leaders Report Innovation, Determination, Progress at Retail
 
  Publishers Talk SIP, Bookazine Opportunities
 
  Leveraging Everything, Part 1
  Leveraging Everything, Part 2
 
  Marketing Analytics Wiz Reveals Secrets
 
2018 Articles
  New Front End Focus Study Quantifies Profitability of Magazines, Other Power Categories
 
  First Priorities: Let’s Focus On Reinventing Our Marketing Approach
 
  What If We Leveraged Everything
 
2017 Retail Conference
  Newsstand Execs: It’s Time to Invest in Retail Partnership-Building
 
  Men’s Health’s Bean on Covers, Print’s Unique Value
 
  Achieving Relevance for Retail Success
 
  Books Going Strong, Even in Fragmented Retail Environment
 
  New SuperStudy: Magazines, Books Yield Strong Retail Profitability
 
  Channel Executives Focus on New Retail Opportunities
 
  Getting Attention in Today’s Retail World
 
  Mainline Study Finds ‘Huge’ Sales Opportunities
 

2016 Retail Conference
  PBAA, IPDA Agree to Merge
 
  Magazine Media Executives Propose Innovative Disruption at Retail
 
  Magazine Bright Spots at Retail
 
  Best Practices for Powerful Newsstand Covers
 
  Kantar Exec: Magazines Well-Positioned To Partner On Retail Solutions
 
  Print (And Digital) Books Are Doing Just Fine, Thank You
 
  Retailers, Channel Partners Discuss What Moves the Needle
 
  Research: Millennials Often Prefer Reading Print Vs. Screens

Nov. 30, 2015
  Fighting Back With Facts
 
2015 Retail Conference
  5 Things to Know About Newsstand Buyers' Economic Prospects
 
  How Magazines Engage and Turn Consumers Into Buyers
 
  How National Geo Leverages Social Media
 
  Takeaways from Day One of Conference
 
  Finding Opportunities in Retail's Transformation
 
Sept. 9, 2015
  IPDA Magazine Study, Article Summary
 
March 9, 2015
  Willard Bishop SuperStudy 2014
 
February 26, 2015
  John Cowley Q&A
 
December 17, 2014
  The Underlying Strength Revealed By Disruption
 
June 17, 2014
  Innovating at Retail: Recent Tests and Success Stories